While running your small business, you need to take care of a lot of things at once. But as you pay attention to factors like accounting and product quality, you should not overlook the highly important aspect of product packaging.
The reason is simple: Your product packaging stands out as the first impression of your brand, while also making your customers feel appreciated for their business.
With well-designed packaging, you can easily establish your brand’s presence and put your best foot forward for your audience.
To help you check all these boxes, here are the best practices for small business packaging design that could elevate your brand.
Understand Your Budget
Whether your customers followed tips for finding the best power tools or researched suggestions for discovering the best skincare line, your product packaging needs to reaffirm that they have made the right choice by choosing your brand.
By understanding your budget for this process, you can make informed decisions for your product packaging.
Maintain the Integrity of Your Product
Once you have your budget sorted out, you should determine how to maintain the integrity of your product during shipping and handling.
From performing an accelerated aging testing to including bubble wrap within the box, you can take various steps to ensure that your customers receive your product in its best state possible.
Establish Your Branding
Incorporating your brand’s colors and logo into the packaging is one of the best things that you can do for your small business.
Besides using a graphics editing platform, you can also browse through different shapes and styles of packaging boxes to find an aesthetic that fits your brand like a glove.
Create an Unboxing Experience
These days, the so-called unboxing experience makes a world of difference in telling people if they should buy your product.
By focusing on items like package inserts and wrapping paper, you can create an unboxing experience that makes your customers feel special and excited about ordering your products.
Don’t Forget Thank You Notes
Even when you send emails to thank your customers after their purchase, you might want to consider the positive effect that paper notes in your packaging can have on the recipient.
If you or your employees don’t have the time to write thank you notes, you can delegate this task to a handwritten notes service.
Include a Voucher For Future Purchases
No matter if you use the benefits of digital marketing services to offer discounts to your customers, you may still want to consider the power of including discount vouchers in your packaging.
Besides showing your appreciation, it also encourages customers to make future purchases.
Dress It Up With Stamps
In case you want to keep it simple, you can elevate the look of your packaging with the addition of colorful stamps to your boxes and other materials. This could be a great way to strengthen your branding on your packaging, while also keeping costs under control.
Add Stickers to the Packaging
Besides stamps, you can also use various brand-centric stickers to enhance the appearance of your packaging. But that’s not all: You can also include these stickers with your product, which allows customers to use them wherever they want.
You can either use a cutting machine or team up with a vendor to make these stickers.
Appreciate What Business Cards Can Do
While the perks of SEO marketing are not hidden from anyone, sometimes even a tiny business card can work wonders for building rapport with your customers.
Besides including your contact information, you can also encourage customers to reach out to you with feedback to learn what they think about your products and packaging.
Consider Eco-friendly Options
If you want to make it clear that you are doing your part in fighting climate change, you can turn to eco-friendly packaging options.
These packaging items are recyclable and often biodegradable, which makes them friendlier for the planet and its resources. You can also get special packaging that customers could use in their home composter.
By keeping these best practices in mind, you can wrap your products in an appealing, secure, and cost-effective way. This can help you fortify your branding, while also helping you scale your small business over time.
